Intercity Basel

Haselrain – where residing becomes living

Haselrain

Situated in Riehen, close to the city of Basel, the new residential quarter Haselrain is being constructed. The target group of possible tenants is diversified: from young families to senior couples – our goal is to reach a large spectrum of different people of all ages. In order to do so i created a Corporate Design, that emphasizes the benefits of Haselrain. Furthermore we made a landingpage and a construction sign to advertise the high quality rental flats.

Role

Branding
Webdesign
Print Advertising

Employer

Mind Studios

Client

Intercity Basel

Creating a brand that stands for high quality modern living.

Haselrain combines all the benefits of being close to nature with a modern, urban lifestyle. To reflect these values, i created a brand that represents high quality modern living, but also a strong bond with nature. The visual identity unites an elegant, modern style with organic elements, such as a wooden texture, which refers to the name giving hazel tree.

Close to the city, close to nature, as real as life:
The new residential quarter Haselrain brings urbanity and nature together.

Keeping people up to date with a new landingpage.

In a first step, we tried to reach potential tenants over a landingpage. Our goal was to give them some impressions of the project and to pique their interest. Simply by inserting their E-Mail, they could sign up to receive all news regarding Haselrain. We tried to keep this process as simple and intuitive as possible.