Adimmo AG

A 1950’s frame construction shines in a new light

Dufourstrasse

Situated in the heart of Basel, Dufourstrasse 9-11 is a real estate that offers flexible, affordable office space. Built in 1958, the building started showing it’s age, which lead to a complete refurbishment in 2019. On behalf of our client Adimmo AG, i created a new identity for Dufourstrasse, including logo design, typography, colors and illustration. The project was advertised on analog channels only, such as brochures, mailings and posters.

Role

Branding
Editorial Design

Client

Adimmo AG

Employer

Mind Studios

A fresh look for a freshly refurbished real estate.

Referring to the initial letter „D“ and taking up the form of the building’s footprint, i designed the new logo for Dufourstrasse. The typography and colors add a modern, techy feeling to the identity. Instead of using photos of the – frankly not so spectacular – front of the building, i illustrated the facade and used it to create a strong, remarkable key visual.

Reaching out to potential new tenants.

Our advertising campaign was entirely based on analog media. Since the building (which was still under construction) is situated on a busy road in the centre of Basel, we put up a big poster at the front, so everyone passing by would see it. In addition i created a brochure, flyers and mailings, to activate our analoge advertising channels.